A tech rental startup that aims to make tech more equitable

A diverse team of local entrepreneurs have partnered together to deliver a service unique in North America. Poptronic wants to provide all of your tech needs when you need them and for how long you need them. This hardware rental service seeks to be the Blockbuster of tech.

Through their business model, Poptronic wants to create equitable access to technology while also promoting a circular and sustainable economy.

According to the Global E-Waste Monitor, there was a record 53.6 million tonnes of e-waste created last year, which they say is a 21 per cent increase from five years ago.

Closing this sustainability gap is a part of Poptronic’s value proposition.

What Poptronic is offering is an opportunity for their customers to access technology when they need it and allow that piece of tech to be used by someone else when they’re done, rather than having it gather dust on a shelf. This business model aims to see less tech purchased, and more tech shared.

Poptronic sees opportunity for professionals, whether they be freelancers in the gig economy in need of access to a camera, recording device, or video editing software for one specific job; or entrepreneurs just starting out in need of access to tech to start their business, but who are working on a tight budget.

Whether it be grandparents who want to rent a gaming console when they have the grandkids over for a weekend, or someone who wants to try before they buy, Poptronic is a simple solution.

Founded by Chatnie Herne and Kelly Bergeron, this pair of female entrepreneurs see only a growing demand for the services Poptronic provides as technology becomes more and more ubiquitous in our everyday lives.

Bergeron has a significant expertise in tech having worked in the space for over a decade as a web developer, including working for major tech companies.

Herne, brings not only her diverse experience in tech and community-building, but also experience in finance and marketing. 

Those interested in learning more or becoming a supporter of Poptronic are encouraged to visit www.poptronic.ca

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