Nearly nine in 10 consumers say the pandemic is “an opportunity for large companies to hit ‘reset’ and focus on doing right by their workers, consumers, communities, and the environment.” Three in four said that a “strategy to place purpose alongside profit, express corporate values, and address heightened consumer attention to sustainability, social justice, equality, and environmental consciousness” is an initiative that rank high in achieving desired strategic outcomes in 2021. Purpose is not a concession to profit. Instead, it is an accelerant.
- Deloitte US Consumer Products Industry Outlook Report

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